Every month, E=MC2’s very own newshound Arthur gives us his unique take on the topical issues which make him barking mad! This month’s bone of contention is ....

 

Those dirty dogs the NLA…

Tuesday, 19 January 2010

A big pat on the back to you Meltwater News for finally standing up for us PR underdogs and fighting that unscrupulous and profiteering pack of hounds the Newspaper Licensing Agency (NLA). It’s about time someone challenged their latest money-grabbing ‘link-tax’ scam to make us all pay for online newspaper content (material which PRs have written and supplied to them in the first place!).

I’m glad you are showing your teeth and taking them to Copyright Tribunal. I’d like to bite those no-good mongrels in the backside myself. The fact is, we should be charging you - NLA - for the privilege of using our copy! Without it you’d be out of business. I think the whole PR industry should help Meltwater win their case by boycotting NLA members. I’d like to see how long they would last without our press releases to fill their pages! Grrrrrrrrrr! You deserve a dose of your own medicine!

So, good on you Meltwater. I hope you win and if you need any PR help, give us a call on +44 (0)1747 871752. CIPR and PRCA take note, you should have done this for us years ago when the NLA was a toothless pup!

1 Comments:

Blogger Kimling said...

Hello Arthur,

Thank you for your outspoken support of our campaign to relinquish the NLA's "link tax." More than 16,000 organizations all over the globe utilize Meltwater News' services to reach their business objectives and we believe in standing up for what's right.

We appreciate the PR community's support and look forward to a positive outcome. Also, thanks for your offer on the PR help. We may take you up on it.

Best,
Kimling Lam
kimling.lam@meltwater.com
Meltwater Group Communications

19 January 2010 22:23  

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