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Business acquisitions: Connaught

Project: Our client, a national affordable housebuilding specialist, acquired the majority of Connaught Partnerships’ business out of administration in September 2010. The acquisition transformed the Tamworth-based housing business into a full service, market-leading integrated maintenance business.

Action: There was a pressing need to ensure that the acquisition was viewed positively and that partners and clients would transfer across business previously operated by Connaught. E=MC2 Public Relations led city, trade, regional and local media coverage with a media campaign focusing on the jobs saved through the acquisition and the capability of the new Lovell business.

Result: Our client was able to secure new long-term contracts with 45 local authorities and housing associations for work previously operated by Connaught. Greater awareness was achieved among clients and potential clients of the expanded business’s enhanced capability.
 

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